Cookie Policy

This website is operated at Swishd UK Ltd, a business headquartered in London, UK. This policy describes how and when we use cookies on our website, (the “Website”). This policy does not apply to the privacy practices of third party websites which may be linked to this Website.

1. Consent

By using the Website you consent to the use of cookies in accordance with this Cookie Policy. You will have seen a pop up to this effect on your first visit to this Website; although it will not usually appear on subsequent visits. You may withdraw your consent at any time by following the instructions below.

2. Disabling cookies

If you do not agree to the use of these cookies please disable them by following the instructions for your browser set out at Please note that some of the services may not function if cookies are disabled.

For cookies that track activity in connection with targeting advertising, you can opt-out of third-party targeting cookies on the Digital Advertising Alliance’s consumer choice page or the Network Advertising Initiative’s consumer choice page or the European Interactive Digital Advertising Alliance consumer choice page.

Other tools offered by third parties can help you see and manage the types of cookies and trackers that you encounter. More information about cookies and cookie management can be found on and

After your initial visit to the Website, we may change the cookies we use. This Cookie Policy will always allow you to know who is placing cookies, for what purpose and give you the means to disable them, so you should check it from time to time.

3. What are cookies?

Cookies are small pieces of information that are placed on your computer’s hard drive to help analyse web traffic. Cookies do not give us access to your computer or your personal details, nor do they contain any personal information. They simply allow a web application to respond to your individual preferences and to allow us to build a better website for our customers. They are used for analysis purposes.
The cookies on our Website only track you on our Website. They do not gather any information about any of your other browsing habits. Once you leave our Website, the cookies cease to gather information. We use cookies to create a tailored experience for you, and to improve our Website continuously for our customers. Any information gathered by cookies is strictly used for statistical analysis and then removed from our systems.
You can choose to accept or decline cookies on most web pages, or alter the settings on your web browser according to your preferences (see Disabling Cookies section above).

4. What types of cookie do we use?

Essential Cookies

Essential cookies ensure that the Website runs as it should. Without these, the pages may not display and functions may not perform properly.

Functional Cookies

These cookies improve your experience by enabling personalization (like remembering language and region) as well as enabling certain features including but not limited to tracking progress on our videos and chat support. In some cases, they may be associated with personal data.

Analytics / Performance Cookies

Performance cookies are small files sent from our web server to your web browser that ask for permission to be placed on your hard drive to gather and remember information about your browsing preferences. The information gathered is anonymous.

The third party performance cookies we use are ‘Google Analytics’. Google Analytics cookies determine the number of unique visitors to our Website, provide consistent experiences for our users, and optimise web usage. Google Analytics cookies may differ from our own Website cookies in the duration for which they collect information.

Targeting / Advertising Cookies

These cookies collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. Third parties provide these services in return for recognising that you (or more accurately your device) have visited a certain website. These third parties put down advertising cookies both when you visit our Website and when you use their services and navigate away from our Website.

Flash Cookies

Flash cookies and local storage in HTML5 may also be used on our Website to enhance your experience by, for example, storing your user preferences and settings like volume/mute settings. They are data files similar to browser cookies, but can store more complex data than simple text. You can manage flash cookies by following the instructions on Adobe’s help site.

HTML Email Web Beacons

Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to you, to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.

Use of Addresses and Web Logs

We may also use your IP address and browser type to help diagnose problems with our server, to administer our Website and to improve the service we offer to you. An IP address is a numeric code that identifies your computer on the internet. Your IP address might also be used to gather broad demographic information.

Do Not Track

Swishd is monitoring the development of a Do Not Track standard by the World Wide Web Consortium. At present, Swishd does not assign any meaning to potential Do Not Track signals.